Digital Strategy Consulting Services

We help clients pinpoint emerging opportunities, find unexpected value, and create new business by harnessing the full power of digital.

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Is your business strategy fit for a digital world?

The better question. The better answer. The better the world works.

Starshot believes a better working world means addressing big, complex industry issues and capitalizing on opportunities to help clients grow, optimize and protect businesses. We believe that embracing and exploiting digital technology can make the difference between your organization becoming connected rather than obsolete.

How can we help?

Our Digital Strategy helps executives envision, articulate and implement digital as a business strategy that enables you to adapt to your organisation and offerings to meet consumers' changing needs and expectations across channels, thereby seizing opportunities and mitigating risk at every stage of your value chain.

Why is a Digital Strategy Needed?

1
Digital innovation is an end-to-end business challenge.
2
As organisations grow, the process of adopting new technology becomes slower, and staying competitive in an ever changing market becomes more difficult.
3
Customers can't tell you what they want when the technology hasn't been invented yet.
4
In a world where customers are increasingly going digital, a good strategy can lead to unprecedented success. However, digital strategy is not about choosing the right technology -- it's about creating that positive and memorable experience for your customers which makes them come back to you again.
5
This experience is created when technology combines with the twin powers of UX and Digital Marketing. Technology delivers the right solution, UX elevates that experience, while Marketing makes it feel more personal. This is the three-pronged approach that businesses should consider while building your next product or service.

Starshot work with you to build a digital road map to transform your business by helping you answer key questions, including:

What areas of digital should I focus on (for example, go-to-market strategy versus product/service innovation)? Which will have the biggest payout or risk for my business?
What is the risk of being late to move, and does it vary by type of disruption/digital change?
Should I be focused more on digitizing my current business model, or should I be investing in new digital businesses?
Is it better to have many small bets or a few big ones?
Which moves have a big enough first-mover advantage to make greater risk worthwhile?
Can I really compete against digital attackers?

Bottomline Benefits

Aligning digital strategy with corporate strategy to increase the return on digital investments
Connecting and analyzing customer data for new insights to increase sales, customer loyalty, and customer experience while reducing cost-to-serve
Infusing products and services with digitally enabled features to transform and improve the customer experience and increase product or service value
Enabling a digital sales force that can lead to high-impact selling experiences and offer new channels for low-touch transactions
Engaging customers across traditional and digital channels with a consistent brand to improve return on marketing investment
Leveraging digital channels and tools for efficient, low-cost service that enriches the overall customer experience
Breaking down silos and empowering the organization to deliver on omni-channel brand experience

Why Hire Dedicated Development Teams from Starshot Software?

Engage leadership

Digital strategy is a CEO agenda item, often led by chief digital officer.

Embark on journey thinking

Companies should look at everything through the customer's eyes and how they interact with the brand across all channels.

Build digital capabilities

Effective digital strategy is less about making one big bet and more about coordinating and integrating many small bets that connects to build "platforms".

Drive integration

Align processes and people to eliminate silos and increase access to and use of "intuitive" information.

Focus on speed and momentum

Early successes build momentum and secure the buy-in needed for later-stage investments.
The digital revolution is more than just new technology, marketing channels, or social media interactions. The combination of devices such as smartphones and tablets with trends like social media, mobile apps, cloud computing, and advanced analytics provides customers the nearly unlimited information they use to make everyday buying decisions.

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