Breaking Down the 7 Core Components of UX

Imagine you’re in a new city, with no map, no directions. You’re trying to find your way, but every turn feels confusing and frustrating. Now think about how your users feel when they land on a website or app that’s hard to navigate. They don’t have time to figure things out—they’ll simply leave. As someone responsible for creating these digital experiences, whether you're designing, developing, or running the business, your goal is simple: don’t make them think.

So, how can user experience be improved?

Steve Krug’s book, Don't Make Me Think, lays out seven fundamental elements that can guide you in creating a user experience that works and delights.

The Magnificent Seven

To create exceptional UX, you need to master these seven core components:

1. Usefulness: Is your product helpful and valuable to users? Does it solve a real problem or fulfill a need?
2. Accessibility: Can everyone use your product, regardless of their abilities? Are there options for people with disabilities?
3. Desirability: Do people want to use your product? Is it appealing and enjoyable?
4. Credibility: Can users trust your product? Is it reliable and trustworthy?
5. Findability: Can users easily find what they need? Is your product well-organized and easy to navigate?
6. Usability: Is your product easy to use? Is it intuitive and straightforward?
7. Value: Does your product offer something unique and valuable to users?

Let's break down each of these elements in more detail:

1. Usefulness

This is your top priority. If users don’t find your product immediately useful, they won’t stick around. For example, a navigation app that doesn’t show the fastest route or a recipe app with confusing instructions is essentially useless. Your product must help users achieve their goals—whether that’s making a purchase, learning something new, or tracking activities.

2. Accessibility

Imagine a website hard to read for those with visual impairments. Your product must be easy for everyone to use, including those with special needs like text-to-speech or colorblind options. Each screen has to be self-evident enough to make users understand functions immediately. Following industry standards like using X as a symbol for exit/close is a good way to do this. If your system includes some complex features, including them on your user onboarding through a demo can also help.

3. Desirability

If your product doesn’t create that emotional pull, it doesn’t matter how well it functions—users won’t stick around. Desirability goes beyond function; it’s the difference between using a basic tool and choosing something that feels sleek, well-designed, and exciting. Think of why people rave about products like the iPhone—it’s not just because it works, but because it looks and feels great to use.

4. Credibility

Would you trust a website that looks outdated or sketchy with your credit card information? Probably not.

To build credibility, work on small and large clues that users can pick up on as they interact with your product. BJ Fogg identifies four types of credibility:

• Presumed Credibility: A respected brand behind your product.
• Reputed Credibility: Positive recommendations from friends or reviews.
• Surface Credibility: The professional look and feel of your product, including design, branding, and messaging.
• Earned Credibility: Positive user experiences with your product or brand.

5. Findability

Users need to find what they’re looking for easily. Think of it like walking into a store where nothing is labeled—you’d either spend too much time trying to figure it out or walk out frustrated. The same applies online—if users can’t find what they need quickly, they’ll leave. Ensure your product’s layout is intuitive and well-organized to provide a smooth, frustration-free experience.

6. Usability

Usability is the backbone of a great user experience. If your product isn’t easy to use, even the best features won’t matter. Instagram, for example, is known for its user-friendly interface and straightforward design. Features like swiping to view photos, double-tapping to like posts, and adding filters make it easy for users to create and share content.

7. Value

To be successful, your website or app must provide real value to your users and the business. The other six components contribute to this by creating a product that’s useful, accessible, and desirable.

Final Thoughts

In essence, crafting exceptional mobile UX design means focusing on more than just the latest features or a sleek design. By mastering Steve Krug’s seven elements of UX, you don’t just meet expectations—you exceed them.  Remember, the goal is simple: make your users’ journey as seamless as possible. Start by focusing on these elements, and you’ll create a standout experience that users love.

‍